Roger Federer proposes, tennis disposes?Here are the big questions over the potential Merger of ATP-WTA




This idea is exciting and can be profitable, but it raises issues that ATP and WTA managers must address before a possible merger.



There has been no live tennis for some time, as the pro-tour remains closed until at least July due to the coronovirus epidemic, but one game is behind.

On Wednesday, Roger Federer posted a series of tweets suggesting a merger between the WTA and ATP, the two governing bodies for women's and men's tennis respectively. The surrounding discussion was immediate, with positive feedback from many fans, journalists and fellow players.
On the face of the whole incident - an idea coming from someone of Federer's stature, players like Rafael Nadal, Boris Becker, Simona Halep, Garbine Muguruza Rakir Rear Rear Rear Rear Rear Rear Rear One Sport, a governing body.

More importantly, Billie Jean King, who founded WTA in 1973 - a year after ATP took over the men's game - said it was her long-term vision. Thi Thi Thi "I've been saying this since the 1970s. One voice, women and men together. The WTA was always a Plan B in itself," she said.
But on the other side of the spectrum is the underlying concern that caused King and other women to form separate bodies in the first place - Equality.

Although not perfect, tennis is already in the middle of the game with a good gender balance thanks largely to the effort of the players, from King to the Williams sisters. A united front for sports is great on paper, but unity does not always translate to equality in any walk of life.
Overall, it is unfair to see that at first glance, Twitter is only a suggestion - even with the voice of Vet Federer - pre-cynically. It is also premature to celebrate what could possibly be a powerful game-changer for tennis.

What can be discussed and dissected before such an idea is debated by tennis owners. This view raises both positive and esoteric issues, and here is a look at the questions that will need to be addressed when they become a reality:

It is not just a question of prize money, which is equivalent to a Grand Slam even after a long battle. Will scheduling, media attention, broadcast also see 50-50 treatments? Historically, the men's tour has been reluctant to share its stage with the women's tour, causing the king to start something new. Even now, there are sections that would assume that the men's tour would stand to reduce its profit if it was shared with the women's tour.

Team sports such as cricket and football conflict with equal treatment for men's and women's tournaments; Both the international and national level of governance at the federal level, whether it is US Soccer and the lawsuit filed against gender discrimination or the lack of live telecasts of so many women's international cricket matches, a unified international best practice.

The Badminton World Federation demonstrates that theoretically it is possible to keep all players under one umbrella and judge, even if in terms of time and space unique unique unique unique unique unique unique unique unique unique unique unique unique unique unique unique unique Unique unique unique

In 2014, the men's and women's squash were brought together under one governing body and this took place on a large scale as the tournament, spectators and more according to The National

Can a joint tennis association ensure equitable treatment beyond money and media? Currently, four majors provide prototypes of challenges in this regard. The regular problems of the crop in the Grand Slam include allocation of main courts, primetime slots, interview halls etc. for the players and it is for the joint tennis body and

Having two tours together suggests that marketing value will increase and trade negotiations may be easier.

Media rights would be a wholesale package and could bring women's matches to more screens. For example, WTA matches are not telecast in India, while only a few ATP matches are on TV, except slams. A joint deal on a shared platform such as Tennis TV, which streams ATP matches, can reduce reliance on broadcast partners in non-slam events.

With the considerable split between ATP and WTA to fans, there is a chance that both tours open up in different parts of the world along with streams reaching new audiences. Sponsorship can cause a problem as some brands will seek a gender-based strategy, but will have to overcome it later.

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