Why are only glamorous women caught in media pictures of women football fans?

Fifa World cup

Worldwide, the 2014 Football World Cup for men's football has increased the popularity of women's football among women, nearly 40 percent of television viewers around the world. France is going to be held again next year with the growing progress of the next World Cup - and it is clear that the football mega program is not just for men.

However, if you see the Google "World Cup" and "Female fans" poem, what happened in the context of international stars, colors and the flag of your nation - long hair, small shorts and jerseys cut the ocean boom.

Why are they conservative in favor of women's game and why are they so popular?

Brazil's last men's World Cup women's integrated online content, research, and I'm convinced that the sexuality rules are more than 100 photo samples and sexual empowerment in the mainstream media reports that the most popular stories and types of images, both young and inexperienced fans Together with National Integration, your studies are available.

In most of the photos, female photographers are excited for cameras. A Brazilian fan is playing a huge smile for the release of a smiling bikini and with a lip lining in its national flagged team

These screenplays of football fans give examples of new ways that sex works in sex media. Conceptions of women as passive objects for men have given way to represent women in a sexual manner.

As a result of heavy criticism of the sports media, as well as the initiative to fight against women's sexual advocates of women's sports fans, sexy fans will continue to conservatism. For women who do not see or do not like this path, media invisibility for them

Part of this reason is the path of search engine algorithm rank data. Algorithms are similar to users' search demographic as well as online searches of users.

Type the word "male fans fan" in a search engine and you get a different picture. The only fuzzy cladding firm in the show includes colorful body paint. The criteria for being a male game fan in the online domain seems to be very low with physical attraction.

During the 2014 World Cup, South Korean fans congratulated Seoul on his team. Photo credit: Korean culture and information services / Wikimedia Commons

During the 2014 World Cup, South Korean fans congratulated Seoul on his team. Photo credit: Korean culture and information services / Wikimedia Commons

New Zealand's gender structure is one of the reasons that reflects fans of women. Select the photographer and editor and take the viewer a picture and take the viewer a picture. Increasing the number of women with the power of decision making about news content can be a wide variety of women's online images.

They support these women and are used as part of the global sport exhibition to strengthen the views of national competitions and competition.

The popularity of these images is a lot about the social understanding of women's game supporter and the dominance of men and women in terms of sports in the media. After the sight of women, which fulfills the male defined ideal, and displays women by showing women as personal preference, the game does not challenge the classification of gender inequality in the media game.

To break this trick, women's football fans need more diverse representation in World Cup media coverage and other sports events. New Zealand can take a formula from ground social media campaigns, such as this fan girl who appears weekdays in the week of week, women devoted to female supporters to support bad weather, the UK club team.

Then, perhaps, we can finally change the image generated from the stand during the most popular sports event in the world. Less short shorts, more variety of fans.